Even if your best friend owns a top publishing
company, giving you an immediate "in," this does not
guarantee publishing success.
First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at [...]
It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.
The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap [...]
Most of us equate the word diet with calorie reduction. This is understandable, since most diet marketing is relentlessly focused on offering consumers low-calorie options.
Unfortunately, this way of thinking is categorically wrong. The simple fact that any nutritionist will verify is that everyone is on a diet. Even those who do [...]
Most people pay little attention to the nutritional content of their food until they are on, or about to begin a diet.
Then they take a keen interest in seeing which diet has less calories or less carbohydrates. But it is a simple fact that most popular diets do not have nearly as [...]
One of the first things that you’ll do when you decide to lose weight is to set a goal weight. For most, that goal will be their ‘ideal weight’, but for many, that ‘ideal weight’ may be exactly the wrong weight for them to be aiming for.
Years of dieting or being overweight [...]